Monday, 11 April 2022

Why social media is important.

Hey readers,

Social media can get bad press but there are some really good quality reasons for why social media can be good so let's celebrate the positive today. 

Why social media is important.

1. Communication.

Social media is an avenue where regardless of background, education or wealth can speak up on topics or opinions freely. It allows discussion where sometimes it might not constantly occur in other situations in life. 

Social media has changed the way we communicate from the time it tasks to respond, to communicate with anyone in the world. There is a sense of connection in finding similar people with the same thoughts and beliefs.

 People with similar interests are coming together and forming groups and sometimes depending on the topic raising awareness. This also can help build relationships and can definitely feel less lonely when you can find people who think similar to yourself.

It is not just talking to others but also for example artists have been able to showcase their work and gain popularity through Instagram and create more opportunities for themselves. Other formats like Youtube give singers a chance to branch out to more people with being access to listen on the platform freely.

2.  Awareness. 

Social media is a perfect tool to help raise awareness through sharing stories, narratives, and photos, providing facts and data in a consumable way, making it more appealing for the audience to engage and help understand. 

The work to help create awareness helps build a community. A good example of this would be on Twitter with the #metoo movement, at first, it wasn't really taken seriously but with more stories of women speaking out about their experience of abuse, people began to take notice and actually listen. Just the simple act of using a hashtag allowed communication to open upon such a serious topic. It gave women a voice and power across the globe.

 It highlighted the number of women who had been assaulted and harassed. It allowed family, friends, and co-workers to read the stories from first-hand accounts. It even had success case in prosecuting a famous American film producer who got convicted as a sex offender. 

Even though people were at the time scared to speak because he had the money and power to threaten. But with power and voice game changed and finally, Weinstein got punished for his awful crimes when at the time he thought he was untouchable. #Metoomovement sends out a clear message that people need to talk openly and that it is ok that their voices will be heard.

3. Prompt business.

Social media is the way forward to prompt your business. Most people do not search for information about a company online whether through Google, Facebook, or many other platforms as a way to assess the quality of service or to find something that they are looking for to help them. 

Social media reach your target audience, stay engaged with them, and respond to their inquiries immediately. Another benefit of social media is to help your business to evaluate your completion by monitoring their social media pages.

 Social media helps build customer loyalty.   Not to mention social media opens doors for selling products in different locations other than when you are based and making more sales with your business as opposed to getting work through traditional formats.

What do you think about social media? Have you found any positive benefits of using social media? Love to hear your thoughts in the comment section down below. 

Cheers for reading X


  1. As someone who lives abroad, away from the family and friends I grew up with, social media is nothing but a positive thing for me. I can see my friend's kids and how they are growing up and what they are achieving. I don't need to wait for an annual catch up to find out everything.

  2. Social media is so important. I would be lost without it. It is great for finding out what is going on locally and then out in the wider world too. x

  3. You are so right, people do focus on the bad things, and I do think that younger children should be kept away, but it's so useful for those that use it properly. I've made some great friends, connected with family members I haven't seen for years and I don't know where I'd be without my support groups, in particular the ones that share the same extremely rare condition that I have, without SM there would be no personal support.